what we’re
about
Golden Torch Insights is a qualitative research and strategic advising firm working with nonprofits, associations, and values-led commercial firms. We specialize in the conversations with members, stakeholders, and customers that get to the truth. No 100-slide PowerPoint decks, confusing data dashboards, or jargon-laden findings. Just clear, actionable insights that associations can actually use.
health system expertise
Most qualitative researchers build their careers in pharma and biotech, where the methodology gets sharpened. Patient journeys, strategic audience research, and rigorous in-depth interviewing.
Golden Torch Insights brings that same standard of rigor to professional associations and medical societies, combined with firsthand experience working inside a major medical association and conducting research for federal health agencies.
Experience drawn from
Pharma & biotech
Patient journey research
Rigorous qual methods
Strategic audience insights
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Federal health agencies
Health communications research
Mixed methods
Public health audiences
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physician associations
Organizational + individual member dynamics
Product research supporting additional revenue streams
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Golden Torch Insights
SStrategic research for provider associations & medical/scientific societies
goldentorchinsights.com
who we are
Golden Torch Insights is led by Maureen Rogers PhD, a trained humanities researcher with expertise in qualitative methodology and a low tolerance for unnecessary complexity. After watching associations make expensive decisions based on questionable data, Maureen built Golden Torch Insights around the conviction that the best research is rigorous, clear, and built around the people it's meant to understand. We work primarily with medical societies and healthcare associations, which means we understand your world, your members, and the challenges associations face today. We approach every engagement with good questions, sharp listening, and insights that illuminate the path forward.
We approach every engagement with good questions, sharp listening, and insights that illuminate the path forward.
how we are different
01. PHD-LEVEL TRAINING
Doctoral-level research expertise applied to real organizational problems. We keep the rigor and leave the jargon behind.
02. evidence-based
Our methods are grounded in evidence-based cognitive psychology and social science research.
03. MINDFULNESS-INFLUENCED
We view interviews and focus groups as practices of presence informed by our training in ancient wisdom practices and mindfulness techniques.
our motto
real direction comes from real conversations
Most association research starts with a survey, maybe a few open-ends, and ends with a spreadsheet. We start with a conversation. Through in-depth interviews and focus groups, we get past polite responses and into what members actually think, feel, and need.
We also design our engagements differently. While most research talks to the most engaged members, we deliberately seek out the disengaged, the fence-sitters, and the non-renewers. If you want to know why membership is flat or why a product isn't selling, those are the people to ask.