No-nonsense insights that strengthen

the relevance and reach

of mission-led organizations

Strategic ADVISORY SERVICES for associations and nonprofits

here’s how we help:

Your ‘Data-Driven’ organization has hit a wall.

after countless surveys and pointed directives to Claude,

you’re still left guessing

DEFINE

member acquisition strategy

I help leaders build a member acquisition strategy, based on a differentiated value proposition the association can own. developing a plan to add differentiated value to members and protect against expected drop-off points.

Build

products + programs

I uncover opportunities for additional revenue streams (products, programs, and initiatives) that fulfill a strong stakeholder need and market gap, while harmonizing with the organization’s strategic vision.

develop

lucrative partnerships

I help complex organizations improve decision-making by deeply understanding stakeholders’ diverse perspectives so they can move forward intentionally instead of reactively.

How we work:

  • Directly with C-suite, strategy, and marketing leaders at nonprofits, associations, and brands

  • Alongside creative agencies and other consultancies who need a project-based research lead

  • Strategic partners to values-aligned life sciences leaders seeking voice-of-physician and voice-of-patient insights

Organizations we’ve worked with and for—

  • "Maureen helped us understand how our target market is interacting with our digital experience. Feedback from interviews facilitated new design features which significantly improved conversion and made us aware of the friction users are experiencing on our site."

    Product Manager, American Medical Association

get to

know us

Golden Torch Insights was built on the simple premise that the best way to understand people is to talk to them.

We bring a PhD-trained research methodology to associations that need better, quicker answers, not one more data dashboard. We work with medical societies and healthcare associations facing a turning point typically related to membership, revenue opportunities/products, and brand relevance. We don't do fluff, we don't do jargon, and we don't tell you what you want to hear. We tell you not only what your members actually said, but what it actually means for your organization and the people you serve.

We’re based in Chicago and love working with local associations and non-profits.

About Us

relational research

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